More Than A Brand. A Growing FMCG Ecosystem.
Urban Zest is a consumer-focused FMCG company dedicated to creating products that connect with India's evolving lifestyle.
We combine deep market understanding, innovative product development, and strong distribution capabilities to build brands consumers trust and love.
"Create products that become part of everyday Indian life."
Rooted In India. Designed For Tomorrow.
🇮🇳 Indian First
Products inspired by India's culture, tastes, and traditions.
🚀 Innovation Driven
Modern solutions for modern consumers.
❤️ Consumer Obsessed
Every decision starts with the customer.
🌱 Responsible Growth
Building sustainable brands for the future.
The Journey Has Just Begun.
Innovation Is Our Core Ingredient.
Growing up, summers in our home meant one thing — a chilled glass of Maa’s homemade Shikanji. It wasn’t just a drink; it was comfort, refreshment, and togetherness.
Later, while working in the corporate world, I realized that despite countless beverage options, none truly captured the authentic taste and nostalgia of traditional homemade Shikanji.
Most drinks felt overly processed, artificially flavored, and far removed from the simplicity of the original recipe. That realization inspired Urban Zest.
I left my corporate career to bring back India’s beloved summer refreshment in a modern, convenient form. Our first product, Sharma Ji Ki Shikanji, delivers that same familiar taste of home in every bottle.
A Taste Every Indian Knows.
Inspired by the iconic Indian summer refreshment, Sharmaji Ki Shikanji delivers authentic flavor in a convenient ready-to-drink format.
Created for today's fast-paced lifestyle while preserving the essence of traditional Indian taste.
- ✔ Authentic Lemon Refreshment
- ✔ Ready To Drink
- ✔ Made For Modern Consumers
- ✔ Inspired By Indian Tradition
Creating Products. Building Brands. Shaping Tomorrow.
Urban Zest is on a mission to redefine the FMCG landscape with innovative products and consumer-centric brands.