More Than A Brand. A Growing FMCG Ecosystem.
Urban Zest is a consumer-focused FMCG company dedicated to creating products that connect with India's evolving lifestyle.
We combine deep market understanding, innovative product development, and strong distribution capabilities to build brands consumers trust and love.
"Create products that become part of everyday Indian life."
A Taste Every Indian Knows.
Inspired by the iconic Indian summer refreshment, Sharmaji Ki Shikanji delivers authentic flavor in a convenient ready-to-drink format.
Created for today's fast-paced lifestyle while preserving the essence of traditional Indian taste.
Product Highlights
- ✔ Authentic Lemon Refreshment
- ✔ Ready To Drink
- ✔ Made For Modern Consumers
- ✔ Inspired By Indian Tradition
Rooted In India. Designed For Tomorrow.
🇮🇳 Indian First
Products inspired by India's culture, tastes, and traditions.
🚀 Innovation Driven
Modern solutions for modern consumers.
❤️ Consumer Obsessed
Every decision starts with the customer.
🌱 Responsible Growth
Building sustainable brands for the future.
Creating India's Next Generation Consumer Brands.
Urban Zest aims to become one of India's most trusted FMCG companies by building brands that consumers choose every day.
Our focus is not just selling products.
It's creating experiences, habits, and brands that become part of people's lives.
Brands Crafted By Urban Zest
Sharmaji Ki Shikanji
The timeless taste of India's favorite refreshment, reimagined for today's generation.
A perfect blend of nostalgia, authenticity, and convenience.
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The Journey Has Just Begun.
Innovation Is Our Core Ingredient.
Growing up, summers in our home meant one thing — a chilled glass of Maa’s homemade Shikanji. It wasn’t just a drink; it was comfort, refreshment, and togetherness.
Later, while working in the corporate world, I realized that despite countless beverage options, none truly captured the authentic taste and nostalgia of traditional homemade Shikanji.
Most drinks felt overly processed, artificially flavored, and far removed from the simplicity of the original recipe. That realization inspired Urban Zest.
I left my corporate career to bring back India’s beloved summer refreshment in a modern, convenient form. Our first product, Sharma Ji Ki Shikanji, delivers that same familiar taste of home in every bottle.
Loved by Our Community
"Sharma Ji Ki Shikanji instantly reminded me of the homemade shikanji I grew up drinking. Refreshing, authentic, and perfect for Mumbai's heat."
"Finally, a beverage that actually tastes like real shikanji. The balance of lemon and traditional flavors is spot on."
"One sip and I was transported back to summer vacations at my grandparents' house. Truly nostalgic."
"Most packaged drinks feel artificial, but Sharma Ji Ki Shikanji feels fresh and genuinely different. Loved it!"
"The perfect drink for road trips and family outings. Refreshing, flavorful, and uniquely Indian."
"I was looking for something beyond regular soft drinks, and this exceeded my expectations. Authentic taste with a modern twist."
"The first thing that stood out was how natural the flavor felt. Urban Zest has done a fantastic job with this product."
"Refreshing, nostalgic, and incredibly satisfying. Sharma Ji Ki Shikanji has become my go-to summer drink."
"Great packaging, great taste, and a concept that celebrates Indian flavors. Looking forward to more products from Urban Zest."
"Every sip feels familiar, just like homemade shikanji. It's rare to find a packaged beverage that captures that feeling so well."
Creating Products. Building Brands. Shaping Tomorrow.
Urban Zest is on a mission to redefine the FMCG landscape with innovative products and consumer-centric brands.